Privacy policy.
Plain-language privacy for a publication that respects its readers.
Last updated: October 2026.
Information we collect
Newsletter: If you subscribe to The Upgrade Brief, we store your email address to send it. You can unsubscribe at any time via the link in every email.
Analytics: We use privacy-respecting analytics to understand which guides are useful (pages visited, approximate region). We do not sell personal data.
Third-Party Advertising & Cookies
We use third-party advertising companies, including Google AdSense, to serve ads when you visit our website. These companies may use information about your visits to this and other websites in order to provide advertisements about goods and services of interest to you.
Google AdSense and the DoubleClick DART Cookie
- Google, as a third-party vendor, uses cookies to serve ads on our site.
- Google's use of the DART cookie enables it to serve ads to our users based on their visit to our site and other sites on the Internet.
- Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.
Your Rights (CCPA / GDPR / PIPEDA)
Depending on your jurisdiction, you may have the right to access, correct, or delete your personal information. We do not sell your personal data to third parties. Contact us via the contact page to exercise these rights.
Children's Information
We do not knowingly collect any personally identifiable information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.
Data retention
Newsletter emails are retained until you unsubscribe; analytics data is aggregated and retained for up to 26 months.
Changes
We'll post any policy changes here with an updated date.